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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of October 2026

Commission File Number: 001-37385

Baozun Inc.

No. 1-9, Lane 510, West Jiangchang Road

Shanghai 200436

The People’s Republic of China

(Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F\nor Form 40-F.

Form\n20-F x       Form 40-F ¨

Pursuant\nto the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by\nthe undersigned, thereunto duly authorized.

\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n

	Baozun Inc.

	By:	/s/\n Catherine Yanjie Zhu
	Name:	Catherine Yanjie Zhu
	Title:	Chief Financial Officer

Date: October 16, 2026

Exhibit\nIndex

Exhibit 99.1 — Next Day Disclosure Return dated October 12, 2026

Exhibit 99.2 — Next Day Disclosure Return dated October 13, 2026

Exhibit 99.3 — Next Day Disclosure Return dated October 14, 2026

Exhibit 99.4 — Next Day Disclosure Return dated October 15, 2026

Exhibit 99.5 — Next Day Disclosure Return dated October 16, 2026

Safe\nHarbor Statement

This announcement\ncontains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities\nLitigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,”\n“anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,”\n“confident,” “potential,” “continues,” “ongoing,” “targets,” “guidance,”\n“going forward,” “looking forward,” “outlook” or other similar expressions. Statements that are not\nhistorical facts, including but not limited to statements about Baozun’s beliefs and expectations, business trends, growth strategies,\noperating efficiencies, margin expansion, store openings, brand performance, technology and automation initiatives, and outlook for future\nperiods are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties and are based on current\nexpectations, assumptions, estimates and projections about Baozun and the industries in which it operates. A number of factors could\ncause actual results to differ materially from those contained in any forward-looking statement, including but not limited to risks and\nuncertainties relating to macroeconomic and consumer spending conditions, Baozun’s ability to grow and manage its e-commerce and\nbrand management businesses, demand for its brand partners’ and managed brands’ products, competition, its ability to improve\noperating efficiency and profitability, its ability to manage inventory and working capital, the pace and effectiveness of its technology\nand automation initiatives, store expansion and offline retail execution, relationships with brand partners and other third parties,\nas well as Baozun’s filings with the United States Securities and Exchange Commission and its announcements, notices or other documents\npublished on the website of The Stock Exchange of Hong Kong Limited. All information provided in this announcement is as of the date\nhereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation to update\nsuch information, except as required under applicable law. Investors are cautioned not to place undue reliance on any forward-looking\nstatements, which speak only as of the date they are made.

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